SERVICE OVERVIEW
Companies seem to dislike the term ‘turnaround consulting’ because it represents failure. The truth is that turnaround consulting represents success at realizing the company is going in the wrong direction. The only time the company fails is when it is not possible to do a turnaround anymore. We help companies pivot into more profitable directions where they can expand and grow. It is inevitable that companies will end up making a few mistakes; we help them correct these mistakes. We help companies turnaround their non-profitable ventures into something that benefits them. Our specialty lies in understanding what makes a company special and what makes it tick.
Stock trading and the people who do it come in many varieties and feature myriad strategies and approaches. Often, stock trading is categorized based on one’s desired holding period, or time horizon.
Long-term trading involves buying shares of a company and holding onto them for an extended period, usually several years or even decades. The goal of long-term trading is to benefit from the growth of the company over time and to earn dividends on the shares. Long-term buy-and-hold traders are often categorized more as investors but may also be called position traders.
Short-term trading, on the other hand, involves buying and selling shares over a briefer period of time—usually a few days, weeks, or months. The goal of short-term traders is to make quick profits by taking advantage of market fluctuations. Day traders have an intraday time horizon, making several trades over the course of a single day or a few days. Swing traders have a more medium-term outlook, looking to capture trends and momentum over several weeks or months.

ABOUT AUSUTRA
BUSINESS PROFILE & HISTORY
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